Strategic Healthcare Campaign Assets
Baxter is a well-known name in hospitals around the world. In partnership with Baxter’s Global Surgical Solutions team, I create SEO site content, email marketing, and social media for healthcare professionals.
I balance compelling, conversion-driven marketing copy with medical, legal, and regulatory guidelines. These guidelines are stringent and complex, but I’ve successfully created strategic assets like:
- Product-specific landing pages and clinical resource pages
- ABM email marketing campaigns for OR directors, clinicians, biomeds, and C-suite
- Email and social campaigns for high-value webinars
- High-velocity sales campaign assets
- Brochures, flyers, and print assets to promote sales and specials for healthcare providers
While I supported a wide range of GSS topics, some highlights include:
- Hospital stretchers and gurneys
- Surgical tables including the PST300+ and TS7000dV
- Patient warming solutions
- Cross-compatible OR setup adapters
- Pressure injury prevention webinars
- Applications of AI in the OR webinar
This work combines creative storytelling with technical accuracy and a deep understanding of the healthcare professional’s journey as a buyer.
snczarn.work 