Sonic Healthcare USA is already one of the largest clinical laboratory testing organizations in the country, but few people realized that their reach was global.
Their organization included ProPath, Aurora Research Institute, and Sonic Reference Laboratory, plus partnership with Sonic Clinical Trials. This enormous enterprise was well-respected and comprised of experts on every level, but messaging was scattered. The group’s expansive offerings needed a singular home: Sonic Research Network.
I had experience as both a medical writer and site content creator, so I was brought in through a full-service marketing agency to fulfill a range of needs:
- Mission statement and clear about us storytelling
- Detailed descriptions of service offerings
- Comprehensive test menu information for researchers
- Case studies to highlight their work as bite-size, digestible stories
- Print assets like brochures and bi-folds
Clinical laboratory testing is extremely complex, but their new site isn’t. Visually, it aligns with industry expectations, but has distinct imagery. In tone, it speaks directly to a PhD-level audience while keeping information organized, streamlined, and authoritative.
snczarn.work 